So, what does any of this have to do with email marketing? Kymber Heinze, social media operations manager, SmartSites “Through video, you can show a potential customer what they will receive and how they will benefit from your products rather than just writing about it.” Video allows a brand to be more humanized. “Video allows a brand to be more humanized,” says Kymber Heinze, social media operations manager at SmartSites, when asked what marketing trends will take off in 2023. But still, the revelation seems to confirm that video is what makes a consumer brand come alive. Its relevance depends on your category, audience, and product. This development comes with a lot of nuance to unpack. “In our studies,” he said, “something like almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search. But in 2022, Prabhakar Raghavan, a Google senior vice president, finally acknowledged that TikTok was creeping into search territory. Is TikTok replacing Google? Not necessarily. The past year, however, finally signaled the first signs of a sea-change, and it’s this: We know-experts have been shouting about the importance of video since YouTube was created in 2005. Marketers live with an especially acute sense of duality-whereas online discourse about marketing reflects an industry moving at lighting speed, mastery of the craft is more about communicating well with channels that haven’t changed much over the past decade.īut there is one recent development we’d like to bring your attention to, and it’s about video marketing. If you work in marketing or run your own brand, you may feel more overwhelmed than most.
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